16. The 6 Keys To Selling Luxury Mattresses
M&M discuss all things selling luxury. From how retailers can effectively position, curate, and present premium mattress products to why craftsmanship and thoughtful storytelling matter more than promotion.
13. Is Changing Your Mattress Line Really Worth It?
M&M discuss why frequent mattress line changes can hurt retailers.
12. What Is the Value of "Top of Funnel" Advertising?
M&M weigh the value of upper-funnel awareness advertising versus targeted lower-funnel conversion for the mattress category.
11. Do You Need to Know Sleep to Sell Sleep?
M&M discuss what it means to be a sleep expert and what expertise every RSA should have to earn the trust of their customers.
10. The 4 C’s of Long-Term Retail Success
M&M offer a roadmap for brick-and-mortar mattress retailers to remain the consumer’s top choice in a direct-to-consumer world.