16. The 6 Keys To Selling Luxury Mattresses
M&M discuss all things selling luxury. From how retailers can effectively position, curate, and present premium mattress products to why craftsmanship and thoughtful storytelling matter more than promotion.
15. Selling To “Informed” Customers
M&M explain how mattress RSAs should address AI misinformation from shoppers and build trust through a personal sales approach.
13. Is Changing Your Mattress Line Really Worth It?
M&M discuss why frequent mattress line changes can hurt retailers.
12. What Is the Value of "Top of Funnel" Advertising?
M&M weigh the value of upper-funnel awareness advertising versus targeted lower-funnel conversion for the mattress category.
11. Do You Need to Know Sleep to Sell Sleep?
M&M discuss what it means to be a sleep expert and what expertise every RSA should have to earn the trust of their customers.
10. The 4 C’s of Long-Term Retail Success
M&M offer a roadmap for brick-and-mortar mattress retailers to remain the consumer’s top choice in a direct-to-consumer world.
8. The True Cost of the “Best Mattress” Lie
M&M discuss the true cost of "best mattress" lists, the hidden economics behind them, and what brands and retailers can do about this.
7. The New Bargain: DTC Brands + Brick & Mortar Retail
M&M discuss the burgeoning yet fragile partnership between DTC mattress brands and brick & mortar stores.
6. The Value Destruction of "Blind Retail"
M&M explore the implications of the dramatic rise in mattress purchases from big box retailers and e-commerce marketplaces.
2. Unpacking the Sleep Number Bankruptcy
M&M dive into the factors that led to Sleep Number’s financial troubles.
