16. The 6 Keys To Selling Luxury Mattresses
M&M discuss all things selling luxury. From how retailers can effectively position, curate, and present premium mattress products to why craftsmanship and thoughtful storytelling matter more than promotion.
14. How The Mattress Industry Is Threatened By AI
M&M explore how AI can mislead mattress shoppers by suggesting products based on unreliable information—and why the industry needs measurable product standards.
13. Is Changing Your Mattress Line Really Worth It?
M&M discuss why frequent mattress line changes can hurt retailers.
12. What Is the Value of "Top of Funnel" Advertising?
M&M weigh the value of upper-funnel awareness advertising versus targeted lower-funnel conversion for the mattress category.
11. Do You Need to Know Sleep to Sell Sleep?
M&M discuss what it means to be a sleep expert and what expertise every RSA should have to earn the trust of their customers.
10. The 4 C’s of Long-Term Retail Success
M&M offer a roadmap for brick-and-mortar mattress retailers to remain the consumer’s top choice in a direct-to-consumer world.
9. AI Opportunities for the Mattress Business
M&M discuss practical near-term opportunities for mattress businesses to capitalize on AI.
8. The True Cost of the “Best Mattress” Lie
M&M discuss the true cost of "best mattress" lists, the hidden economics behind them, and what brands and retailers can do about this.
6. The Value Destruction of "Blind Retail"
M&M explore the implications of the dramatic rise in mattress purchases from big box retailers and e-commerce marketplaces.
4. ISPA’s Mattress Industry Trends Report
M&M talk to Mary Thorpe (ISPA) to dig into the methodologies, uncertainties, and key take-aways from the latest Mattress Industry Trends Report.
3. Somnigroup's Acquisition of Leggett & Platt
M&M break down Somnigroup's pending acquisition of Leggett & Platt.
2. Unpacking the Sleep Number Bankruptcy
M&M dive into the factors that led to Sleep Number’s financial troubles.
