17. High Point Market Recap
M&M recap High Point Market, reveal the shocking number of units in “blind retail”, and riff on the polarizing mattress brand tier list.
16. The 6 Keys To Selling Luxury Mattresses
M&M discuss all things selling luxury. From how retailers can effectively position, curate, and present premium mattress products to why craftsmanship and thoughtful storytelling matter more than promotion.
15. Selling To “Informed” Customers
M&M explain how mattress RSAs should address AI misinformation from shoppers and build trust through a personal sales approach.
14. How The Mattress Industry Is Threatened By AI
M&M explore how AI can mislead mattress shoppers by suggesting products based on unreliable information—and why the industry needs measurable product standards.
13. Is Changing Your Mattress Line Really Worth It?
M&M discuss why frequent mattress line changes can hurt retailers.
12. What Is the Value of "Top of Funnel" Advertising?
M&M weigh the value of upper-funnel awareness advertising versus targeted lower-funnel conversion for the mattress category.
11. Do You Need to Know Sleep to Sell Sleep?
M&M discuss what it means to be a sleep expert and what expertise every RSA should have to earn the trust of their customers.
10. The 4 C’s of Long-Term Retail Success
M&M offer a roadmap for brick-and-mortar mattress retailers to remain the consumer’s top choice in a direct-to-consumer world.
9. AI Opportunities for the Mattress Business
M&M discuss practical near-term opportunities for mattress businesses to capitalize on AI.
8. The True Cost of the “Best Mattress” Lie
M&M discuss the true cost of "best mattress" lists, the hidden economics behind them, and what brands and retailers can do about this.
7. The New Bargain: DTC Brands + Brick & Mortar Retail
M&M discuss the burgeoning yet fragile partnership between DTC mattress brands and brick & mortar stores.
3. Somnigroup's Acquisition of Leggett & Platt
M&M break down Somnigroup's pending acquisition of Leggett & Platt.
2. Unpacking the Sleep Number Bankruptcy
M&M dive into the factors that led to Sleep Number’s financial troubles.
Hottest Things to Say About Your Mattress During Sex
See what happens when your partner feels individually wrapped in conforming supportiveness.