15. Selling To “Informed” Customers
M&M explain how mattress RSAs should address AI misinformation from shoppers and build trust through a personal sales approach.
14. How The Mattress Industry Is Threatened By AI
M&M explore how AI can mislead mattress shoppers by suggesting products based on unreliable information—and why the industry needs measurable product standards.
10. The 4 C’s of Long-Term Retail Success
M&M offer a roadmap for brick-and-mortar mattress retailers to remain the consumer’s top choice in a direct-to-consumer world.