11. Do You Need to Know Sleep to Sell Sleep?
M&M discuss what it means to be a sleep expert and what expertise every RSA should have to earn the trust of their customers.
10. The 4 C’s of Long-Term Retail Success
M&M offer a roadmap for brick-and-mortar mattress retailers to remain the consumer’s top choice in a direct-to-consumer world.
8. The True Cost of the “Best Mattress” Lie
M&M discuss the true cost of "best mattress" lists, the hidden economics behind them, and what brands and retailers can do about this.
7. The New Bargain: DTC Brands + Brick & Mortar Retail
M&M discuss the burgeoning yet fragile partnership between DTC mattress brands and brick & mortar stores.