16. The 6 Keys To Selling Luxury Mattresses
M&M discuss all things selling luxury. From how retailers can effectively position, curate, and present premium mattress products to why craftsmanship and thoughtful storytelling matter more than promotion.
13. Is Changing Your Mattress Line Really Worth It?
M&M discuss why frequent mattress line changes can hurt retailers.
12. What Is the Value of "Top of Funnel" Advertising?
M&M weigh the value of upper-funnel awareness advertising versus targeted lower-funnel conversion for the mattress category.
9. AI Opportunities for the Mattress Business
M&M discuss practical near-term opportunities for mattress businesses to capitalize on AI.
8. The True Cost of the “Best Mattress” Lie
M&M discuss the true cost of "best mattress" lists, the hidden economics behind them, and what brands and retailers can do about this.
7. The New Bargain: DTC Brands + Brick & Mortar Retail
M&M discuss the burgeoning yet fragile partnership between DTC mattress brands and brick & mortar stores.