13. Is Changing Your Mattress Line Really Worth It?
M&M discuss why frequent mattress line changes can hurt retailers.
12. What Is the Value of "Top of Funnel" Advertising?
M&M weigh the value of upper-funnel awareness advertising versus targeted lower-funnel conversion for the mattress category.
9. AI Opportunities for the Mattress Business
M&M discuss practical near-term opportunities for mattress businesses to capitalize on AI.
8. The True Cost of the “Best Mattress” Lie
M&M discuss the true cost of "best mattress" lists, the hidden economics behind them, and what brands and retailers can do about this.
7. The New Bargain: DTC Brands + Brick & Mortar Retail
M&M discuss the burgeoning yet fragile partnership between DTC mattress brands and brick & mortar stores.