M&M explain how mattress RSAs should address AI misinformation from shoppers and build trust through a personal sales approach.

M&M explore how AI can mislead mattress shoppers by suggesting products based on unreliable information—and why the industry needs measurable product standards.

M&M discuss practical near-term opportunities for mattress businesses to capitalize on AI.

M&M discuss the true cost of "best mattress" lists, the hidden economics behind them, and what brands and retailers can do about this.

M&M discuss the burgeoning yet fragile partnership between DTC mattress brands and brick & mortar stores.